What would Jesus Think?

Here's an article, like many others that have appeared since the airing of the James Cameron produced "Jesus' Tomb" show. There are numerous problems with the film-making and many questions I have about the science, but there has not been a single article or criticism that seems to truly "reveal" some profound ethical bankruptcy on the part of the film-makers, scientists and professors involved. Frankly, there hasn't been anything brought to light that seems to refute the basic claim of the film-makers.
Even this article only explains a disagreement with the Mary of Magdalene part of the show's claim. The fundamental hypothesis of the film itself seems to trump whether or not Jesus had a wife or kids or created Tom Hanks' DaVinci hair, etc.
I'm sure there's legitimate scientific arguments against these claims but I have yet to see them. Just alot of people saying things like "it's archeological pornography." What does that mean? That it's true but the lighting, recreations, and script is poorly written?

UPDATE: (Read with the voice of Robert Stack)
Here is what I was looking for.